Core Values

Not defined

Core Focus

Purpose / Cause / Passion

Use UnitedXR Week to grow a lasting XR Valley community of enthusiasts, free members, paying organisations and contributing partners.

Niche

Connect XR enthusiasts, organisations and partners through a shared Showcase, Summits and Destinations.

10-Year Target

Not defined

Marketing Strategy

Target Market

Not defined

3 Uniques

Not defined

Proven Process

Not defined

3-Year Picture

Future Date

Not set

Revenue

Not set

Profit

Not set

1-Year Plan

Future Date

Not set

Revenue

Not set

Profit

Not set

Rocks

2026-Q4

The “How Now” — actionable 90-day deliverables with a specific outcome, owner, and deadline

✗

Publish a clear UnitedXR Week programme. A Week overview and complete activity pages explain audience, value, confirmed date/time, venue, programme, pricing, capacity and inclusions. Official UnitedXR conference passes are distinguished from XR Valley activity tickets. Summit content precedes Destinations. Acceptance is pending verification; agree an owner and due date.

Unassigned

✗

Complete the ticket journey. Relevant Eventbrite drafts have been checked and publication explicitly authorised; each activity links to the correct ticket page and booking confirmation works. Membership is not required to book. Acceptance is pending verification; agree an owner and due date.

Unassigned

✗

Make free membership immediate. An enthusiast or organisation creates an IAMnim account, publishes a text-only Showcase profile and finds a contribution path, without a call, invoice or manual approval. Acceptance is pending verification; agree an owner and due date.

Unassigned

✗

Deliver paid organisation membership using invoices. XR companies are offered 0.1% of annual turnover and other organisations EUR 2,500 annually. Billing details and agreement are captured, exactly one Penningmeester invoice is created and delivered, and payment and membership status are reconciled without duplicates. Stripe is not required. Acceptance is pending verification; agree an owner and due date.

Unassigned

✗

Give members and partners a clear way to contribute. Expertise, participation, hosting, collaboration and support have clear next actions and accountable owners. Existing members and partners are represented accurately; partner offers are confirmed. Acceptance is pending verification; agree an owner and due date.

Unassigned

✗

Measure community growth and completed conversions. Completed signups, published profiles, paid memberships, ticket bookings and partner contributions can be reviewed weekly with evidence. Ticket purchase, membership and marketing consent remain separate. Missing measurements are unknown, not zero. Acceptance is pending verification; agree an owner and due date.

Unassigned

✗

Launch and monitor the public site. The site is live on xrvalley.be; IAMnim return flows, redirects, canonical URLs and indexing are correct. Booking, free signup, invoice delivery and paid activation pass end-to-end checks. Audit findings produce actionable issues. Acceptance is pending verification; agree an owner and due date.

Unassigned

Issues List

All Issues →

The “Roadblocks” — ideas, opportunities, or problems resolved in Level 10 Meetings

  • •

    UnitedXR Week — definition of done

    A newcomer can understand UnitedXR Week, book the right activities, join XR Valley and start contributing without arranging a call. XR Valley can see which journeys completed and follow up appropriately.

  • •

    Publish a clear UnitedXR Week programme — decision needed

    Confirm XR Valley activities on 8–10 December against official conference dates 7–9 December 2026.

  • •

    Publish a clear UnitedXR Week programme — decision needed

    Confirm venues, times, capacity, prices and inclusions.

  • •

    Complete the ticket journey — decision needed

    Confirm which activities use XR Valley Eventbrite and which use the official conference registration.

  • •

    Deliver paid organisation membership using invoices — decision needed

    Confirm paid-benefit activation policy. Proposed: free access immediately, paid benefits after payment; manual payment verification acceptable initially.

  • •

    Measure community growth and completed conversions — decision needed

    Agree baseline, numerical targets, owners and review date.

  • •

    Delivery order and outstanding implementation

    Confirm programme and ticket decisions → Publish Week overview and prepare Eventbrites → Extend Penningmeester invoice creation/delivery and membership reconciliation → Test end-to-end and cut over domain → Promote and review community growth. Penningmeester connector upgrade is in progress; real invoice delivery and payment reconciliation still require end-to-end validation. Orbit community measures require source integration. Rock status is conservatively off track until ownership, dates and acceptance evidence are agreed.

Level 10 Meeting

90 minutes. Same day, same time, same agenda.
00:00

Pick a segment to start its clock.

Scorecard

Week 2026-W45 · measured by the performance provider

Read the numbers. The meeting decides which of them to take to IDS; it can overrule a goal, never a measurement.

The performance provider reports no measurables for this organization.

Rock Review

2026-Q4

On track or off track only. An off track rock becomes an issue.

  • ✗ Publish a clear UnitedXR Week programme. A Week overview and complete activity pages explain audience, value, confirmed date/time, venue, programme, pricing, capacity and inclusions. Official UnitedXR conference passes are distinguished from XR Valley activity tickets. Summit content precedes Destinations. Acceptance is pending verification; agree an owner and due date. Unassigned
  • ✗ Complete the ticket journey. Relevant Eventbrite drafts have been checked and publication explicitly authorised; each activity links to the correct ticket page and booking confirmation works. Membership is not required to book. Acceptance is pending verification; agree an owner and due date. Unassigned
  • ✗ Make free membership immediate. An enthusiast or organisation creates an IAMnim account, publishes a text-only Showcase profile and finds a contribution path, without a call, invoice or manual approval. Acceptance is pending verification; agree an owner and due date. Unassigned
  • ✗ Deliver paid organisation membership using invoices. XR companies are offered 0.1% of annual turnover and other organisations EUR 2,500 annually. Billing details and agreement are captured, exactly one Penningmeester invoice is created and delivered, and payment and membership status are reconciled without duplicates. Stripe is not required. Acceptance is pending verification; agree an owner and due date. Unassigned
  • ✗ Give members and partners a clear way to contribute. Expertise, participation, hosting, collaboration and support have clear next actions and accountable owners. Existing members and partners are represented accurately; partner offers are confirmed. Acceptance is pending verification; agree an owner and due date. Unassigned
  • ✗ Measure community growth and completed conversions. Completed signups, published profiles, paid memberships, ticket bookings and partner contributions can be reviewed weekly with evidence. Ticket purchase, membership and marketing consent remain separate. Missing measurements are unknown, not zero. Acceptance is pending verification; agree an owner and due date. Unassigned
  • ✗ Launch and monitor the public site. The site is live on xrvalley.be; IAMnim return flows, redirects, canonical URLs and indexing are correct. Booking, free signup, invoice delivery and paid activation pass end-to-end checks. Audit findings produce actionable issues. Acceptance is pending verification; agree an owner and due date. Unassigned

IDS

60 of the 90 minutes

Identify, Discuss, Solve. The meeting moves issues forward: solved closes one, parked keeps it, and anything needing work leaves with an owner and a date.

  1. UnitedXR Week — definition of done A newcomer can understand UnitedXR Week, book the right activities, join XR Valley and start contributing without arranging a call. XR Valley can see which journeys completed and follow up appropriately.
  2. Publish a clear UnitedXR Week programme — decision needed Confirm XR Valley activities on 8–10 December against official conference dates 7–9 December 2026.
  3. Publish a clear UnitedXR Week programme — decision needed Confirm venues, times, capacity, prices and inclusions.
  4. Complete the ticket journey — decision needed Confirm which activities use XR Valley Eventbrite and which use the official conference registration.
  5. Deliver paid organisation membership using invoices — decision needed Confirm paid-benefit activation policy. Proposed: free access immediately, paid benefits after payment; manual payment verification acceptable initially.
  6. Measure community growth and completed conversions — decision needed Agree baseline, numerical targets, owners and review date.
  7. Delivery order and outstanding implementation Confirm programme and ticket decisions → Publish Week overview and prepare Eventbrites → Extend Penningmeester invoice creation/delivery and membership reconciliation → Test end-to-end and cut over domain → Promote and review community growth. Penningmeester connector upgrade is in progress; real invoice delivery and payment reconciliation still require end-to-end validation. Orbit community measures require source integration. Rock status is conservatively off track until ownership, dates and acceptance evidence are agreed.

Read, not kept

Three segments read a system of record. This service stores none of them, so there is no second copy to disagree with the first.

Scorecard
The weekly numbers and their goals come from the performance provider, which measures them, over the organization bus. What a number off its goal means is the meeting's call, not a rule this board applies.
To-Do List
A seven day commitment is a task in the work management tool, with an owner and a date. A commitment that lives only on a board is a note.
Headlines
Customer news comes from the customer system. A headline is a headline: anything needing discussion becomes an issue.

The meeting decides; it does not report. It can overrule a goal or a priority, never a measurement.

The Chain of Motion

Goals and Rocks are strictly interdependent. Goals are the destination, Rocks are the individual legs of the journey.

1

10-Year Target

Your North Star

2

3-Year Picture

What the finish line looks like soon

3

1-Year Plan (Goals)

The specific measurable results for this year

4

Quarterly Rocks

The 3–7 “must-dos” every 90 days that make the 1-Year Plan a reality

Pro Tip: When setting Rocks, ask: “If we complete these 5 Rocks this quarter, will we be 25% closer to our Annual Goals?” If not, you’re doing busy work, not Rock work.

Goals vs Rocks vs Issues

These three elements form a hierarchy of timeframes and priorities, moving the business from long-term vision to weekly execution.

Goals Rocks Issues
Timeframe 1 Year 90 Days Immediate to long-term
Purpose Strategic objectives Top priorities for the quarter Problems or opportunities
Focus Vision and direction Actionable 90-day chunks Removing barriers
Owner Leadership Team Single individual Team or individual
Tracking V/TO Rocks List / L10 Issues List

Goals — The “What”

High-level objectives from the V/TO defining where the company wants to be in 1, 3, and 10 years.

Rocks — The “How”

The 3–7 most important things that must get done this quarter. SMART: Specific, Measurable, Attainable, Realistic, Timely. This is “working on the business,” not day-job tasks.

Issues — The “Roadblocks”

Anything standing in the way of achieving Rocks or Goals. Short-term: solved in weekly L10 Meetings. Long-term: parked on the V/TO for future quarterly or annual planning.